Lazy Town Promotes Healthy Drinks For Children! Are They Healthy Juice Recipe’s?
We are all for our children being healthy but are these drinks made using healthy juice recipes? Is it great way to get your children drinking healthy juice or is it just ‘lazy’?
The Gerber Juice Company, under license from Turner broadcasting who now own the Lazy Town brand, will release exclusively in Sainsbury’s a series of juice drink products for children. We are told:
“The Lazy Town range, based on the popular children’s TV show, is free from artificial sweeteners, flavours, colours and preservatives.”
Anything that helps children eat, drink and associate good health with fruit and vegetables is a good thing I’m sure you’ll agree (they are not making a juice with vegetables yet I should add). The fact that such a brilliant program has been brought to the front to promote good health and promote products like this is no surprise.
The program makes great use of the concept of sports sweets (fruit) as a message to children with the good guy Sportacus dishing out ample helping of fruit throughout the show, and the bad guy Robbie Rotten disdainfully turning his nose up at it at every opportunity. It serves as a healthy paradox against eating sweets and makes it a lesson that’s easily digestible and fun for children to learn at the same time.
So Does Lazy Town Use Healthy Juice Recipes!
According to Packaging Europe’s Web Site tells us this:
“Super Squash, a unique, natural squash which is available in apple and raspberry, pink lemonade and orange and peach. The Super Squash has no stabilizers or preservatives and comes in a 1.5L carton which should be stored in the fridge after opening for up to 21 days. When diluted it contains 75% juice, delivering the equivalent of one portion of fruit per 250ml serving. The MRRP is £3.49.
100% natural smoothies in three flavours: strawberry and banana, apple and blackcurrant and orange and pineapple. They contain oat fibre, which delivers slow release energy, and the equivalent of one portion of fruit per 180ml. The smoothies come in 4 x 180ml cartons which is the perfect format for packed lunches. The MRRP is £2.69.
Fit Fruits, a juice drink that comes in three flavours: apple and blackcurrant, lemon and lime and orange and peach. These are packed in 3x200ml cartons and contain 75% juice, which means they are lower in sugar than pure juice but still 100% natural and tasty for kids. They also provide the equivalent of one portion of fruit per 200ml serving. The MRRP is £1.49.
Water, this product directly supports the TV show in which Sportacus promotes drinking water to children. Lazy Town water is available in 6x330ml packs. The MRRP is £1.29.”
As purists of juice in its purist form we should point out that these juices will have been through the process of pasteurisation or similar to ensure a good shelf life of the product and storage once opened and kept in the fridge. These heat processes used do have some harm on the goodness value, which is sometimes incorrectly perceived in drinking juices of this kind. This is why ew ask if they are healthy juice recipes.
As with all food stuffs, they do go off and manufactures have only just found ways of preserving the nutrients, vitamins and enzymes so that most of benefits are still there when we buy it off the shelves.
In conclusion it should be noted that any form of education for children towards the benefits of fruit juices over fizzy drinks, cokes and other sugar based cordials etc is a step in the right direction in food education and for their development, and well being.
Nothing can beat fresh fruit and vegetable juice drinks that are made and consumed immediately. That way you can benefit from all of the wholesome goodness as well as create your own healthy juice recipes which is always fun to experiment with.